Post 1,042

However odd it might be, we love our Super Bowl commercials as a form of entertainment. Millions tune in just for them, not so much for the football game. And with the cost for just 30 seconds of ad time at $7 million, the ad agencies and the companies they create ads for better make you want to buy their product.

So, here’s a test: Name all the brands or products you remember seeing in the 59 commercials you watched on February 11. I’m guessing you won’t remember many of them, so let’s try this another way.

There were roughly 101 celebrities in the ads. How many can you name and what is their connection to the product they hawked? (Answer: none)

Far more to the point, having seen the Super Bowl commercials and had your arm twisted by celebrities, are you likely to buy any of the advertised products? Betcha you’re not. And there is a point to this that goes well past your product buying habits and Super Bowl commercials.

While we might have been entertained by some of these ads (whether or not we could figure out what they were for), our behavior will be largely unchanged. The reason for that is the same as for poor political messages.

For a message to cause us to take action, it has to move us. We have to feel something that lights our fire or brings tears to our eyes. It doesn’t matter if there are celebrity endorsements unless the message speaks to us deeply.

So, here’s the deal for Joe Biden. He has to stop doing whatever it is he’s doing now and speak to us from his gut to ours. He has to make us feel why we should care.

We know that the other guy is entirely bad for our country and bad for us personally. We get it and it’s okay for Joe to tell us about that. But nobody wants to vote for Joe Biden only because he isn’t as bad as the other guy.

Joe, ya gotta make us want you bad. You have to reach into us and touch our hearts and our guts. Then your gaffs and your verbal and physical stumbles won’t matter to us and we’ll vote for you.

When the message digs into our innards we remember it and we just might be moved to give the product – Joe Biden – another try, as did the best Super Bowl ad ever, the 1984 Macintosh ad.

You clicked through to watch that Macintosh ad, didn’t you? If you hadn’t seen it already you were curious and if you saw it back then, you remember it because it did more than entertain you. it moved you. It shook your world and made you think differently about what is possible. Maybe it changed you. You were hungry to see whatever that Macintosh thing was going to be and how it was going to leave behind the boring stuff the big boys had and how it would make your world not just better, but really cool, too. That feels really good and motivates us to take action.

Click me – and then see point #5 below

Simon Sinek has a wonderful TED talk and a book called Start With Why. He points out that Dr. Martin Luther King Jr. didn’t tell us that he had a plan. King told us, “I have a dream today” and we were grabbed down deep by that dream. We were captivated and motivated and had tears of passion in our eyes. His message was moving and memorable through the great magic of hope and that’s just what we need right now in order to restore our democracy, revive America and heal our deep, self-inflicted wounds.

Biden has a plan to do that, and nobody wants to hear about it.

In other words, Joe, you have to be what the Superbowl LVIII commercials were not: moving and memorable. Tell us about your dream for us, Joe.

What if the people running Biden’s campaign were that good? What if his messages truly spoke to us and were more powerful than the largely ineffective Super Bowl LVIII commercials? What if Joe Biden told us about his dream?

Super Bowl Ad Clunker

Boyhood pal Frank Levy reacted in a FaceBook post to the Jesus “He gets us” Superbowl ad:

“I always thought the point of Christianity and Christians was that they are supposed to get Jesus, not the other way around.“

He’s right.

Who’s Counting?

$5M + $83.5M + $453.5M .  .  .

and the interest meters keep on running.  Plus. the threat of prison time is looming.

Accountability: It’s a good thing.

Have I ever mentioned that I love it when a bully gets punched in the nose?

Finally

There was a campus shooting resulting in murders last week. I know someone living nearby the scene. That it was nearby makes our ongoing mass murders more than horrible. It makes them very personal.

I wasn’t having an empathy outage during the Kansas City and Atlanta and Fayetteville and Claxton and Baltimore and Bronx and Jackson and Huntington Park and Chicago and Birmingham and Carson and Montgomery and Burnsville and Middleton and Indianapolis mass shootings (those are just since Super Bowl Sunday). It’s just that this campus shooting, being close to home (as in: heart) brings it into stark reality for me. It’s funny how sometimes we don’t fully “get it” until it’s personal.

Well, I don’t need that up close and personal wake up call to feel the pain and awfulness of these murders. Nevertheless, these shootings do carry more voltage for most of us when they are personal. And every one of them is personal to real live people, like you, me, our families, our friends and our neighbors, whether across the street or across the country. Now two more are dead and more families wail and grieve.

See my post about this here.

• Today is a good day to be the light
• _____________________________

• Our governance and electoral corruption and dysfunction and our ongoing mass murders are all of a piece, all the same problem with the same solution:
• Fire the bastards!
• The days are dwindling for us to take action. Get up! Do something to make things better.

• 

  
  

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