I have a dream

Joe Biden Has To Be Better Than Super Bowl Commercials


Post 1,042

However odd it might be, we love our Super Bowl commercials as a form of entertainment. Millions tune in just for them, not so much for the football game. And with the cost for just 30 seconds of ad time at $7 million, the ad agencies and the companies they create ads for better make you want to buy their product.

So, here’s a test: Name all the brands or products you remember seeing in the 59 commercials you watched on February 11. I’m guessing you won’t remember many of them, so let’s try this another way.

There were roughly 101 celebrities in the ads. How many can you name and what is their connection to the product they hawked? (Answer: none)

Far more to the point, having seen the Super Bowl commercials and had your arm twisted by celebrities, are you likely to buy any of the advertised products? Betcha you’re not. And there is a point to this that goes well past your product buying habits and Super Bowl commercials.

While we might have been entertained by some of these ads (whether or not we could figure out what they were for), our behavior will be largely unchanged. The reason for that is the same as for poor political messages.

For a message to cause us to take action, it has to move us. We have to feel something that lights our fire or brings tears to our eyes. It doesn’t matter if there are celebrity endorsements unless the message speaks to us deeply.

So, here’s the deal for Joe Biden. He has to stop doing whatever it is he’s doing now and speak to us from his gut to ours. He has to make us feel why we should care.

We know that the other guy is entirely bad for our country and bad for us personally. We get it and it’s okay for Joe to tell us about that. But nobody wants to vote for Joe Biden only because he isn’t as bad as the other guy.

Joe, ya gotta make us want you bad. You have to reach into us and touch our hearts and our guts. Then your gaffs and your verbal and physical stumbles won’t matter to us and we’ll vote for you.

When the message digs into our innards we remember it and we just might be moved to give the product – Joe Biden – another try, as did the best Super Bowl ad ever, the 1984 Macintosh ad.

You clicked through to watch that Macintosh ad, didn’t you? If you hadn’t seen it already you were curious and if you saw it back then, you remember it because it did more than entertain you. it moved you. It shook your world and made you think differently about what is possible. Maybe it changed you. You were hungry to see whatever that Macintosh thing was going to be and how it was going to leave behind the boring stuff the big boys had and how it would make your world not just better, but really cool, too. That feels really good and motivates us to take action.

Click me – and then see point #5 below

Simon Sinek has a wonderful TED talk and a book called Start With Why. He points out that Dr. Martin Luther King Jr. didn’t tell us that he had a plan. King told us, “I have a dream today” and we were grabbed down deep by that dream. We were captivated and motivated and had tears of passion in our eyes. His message was moving and memorable through the great magic of hope and that’s just what we need right now in order to restore our democracy, revive America and heal our deep, self-inflicted wounds.

Biden has a plan to do that, and nobody wants to hear about it.

In other words, Joe, you have to be what the Superbowl LVIII commercials were not: moving and memorable. Tell us about your dream for us, Joe.

What if the people running Biden’s campaign were that good? What if his messages truly spoke to us and were more powerful than the largely ineffective Super Bowl LVIII commercials? What if Joe Biden told us about his dream?

Super Bowl Ad Clunker

Boyhood pal Frank Levy reacted in a FaceBook post to the Jesus “He gets us” Superbowl ad:

“I always thought the point of Christianity and Christians was that they are supposed to get Jesus, not the other way around.“

He’s right.

Who’s Counting?

$5M + $83.5M + $453.5M .  .  .

and the interest meters keep on running.  Plus. the threat of prison time is looming.

Accountability: It’s a good thing.

Have I ever mentioned that I love it when a bully gets punched in the nose?

Finally

There was a campus shooting resulting in murders last week. I know someone living nearby the scene. That it was nearby makes our ongoing mass murders more than horrible. It makes them very personal.

I wasn’t having an empathy outage during the Kansas City and Atlanta and Fayetteville and Claxton and Baltimore and Bronx and Jackson and Huntington Park and Chicago and Birmingham and Carson and Montgomery and Burnsville and Middleton and Indianapolis mass shootings (those are just since Super Bowl Sunday). It’s just that this campus shooting, being close to home (as in: heart) brings it into stark reality for me. It’s funny how sometimes we don’t fully “get it” until it’s personal.

Well, I don’t need that up close and personal wake up call to feel the pain and awfulness of these murders. Nevertheless, these shootings do carry more voltage for most of us when they are personal. And every one of them is personal to real live people, like you, me, our families, our friends and our neighbors, whether across the street or across the country. Now two more are dead and more families wail and grieve.

See my post about this here.

  • Today is a good day to be the light
  • _____________________________
  • Our governance and electoral corruption and dysfunction and our ongoing mass murders are all of a piece, all the same problem with the same solution:
  • Fire the bastards!
  • The days are dwindling for us to take action. Get up! Do something to make things better.


  • Did someone forward this post to you? Welcome! Please subscribe – use the simple form above on the right. And pass this along to three others, encouraging them to subscribe, too. (IT’S A FREEBIE!) It’s going to take ALL OF US to get the job done.

    And add your comments below to help us all to be better informed.

    Thanks!

    The Fine Print:

    1. Writings quoted or linked from my posts reflect a point I want to make, at least in part. That does not mean that I endorse or agree with everything in such writings.
    2. There are lots of smart, well-informed people. Sometimes we agree; sometimes we don’t. Search for others’ views and decide for yourself.
    3. Errors in fact, grammar, spelling and punctuation are all embarrassingly mine. Glad to have your corrections.
    4. Responsibility for the content of these posts is unequivocally, totally, unavoidably mine.
    5. Book links to Amazon are provided for reference only. Please purchase your books through your local mom & pop bookstore. Keep them and your town or neighborhood vibrant.

    Click me

    JA


Copyright 2024 by Jack Altschuler
Reproduction and sharing are encouraged, providing proper attribution is given.

Brutality


Reading time: 91 seconds

I’m thinking about the honoring of Dr. Martin Luther King, jr. earlier this week and doing something of an inventory.

For example, it’s striking – stunning even – to hear Dr. King’s hopes, indictments, demands and predictions in his I Have A Dream speech, as delivered on the steps of the Lincoln Memorial on the National Mall, August 28, 1963 and to realize yet again that his words are timeless. They shouldn’t have to be.

He said, “We can never be satisfied as long as the Negro is the victim of the unspeakable horrors of police brutality.” That was in 1963, just 18 months before Bull Connor and his Selma Police thugs, along with Alabama State Trooper thugs, brutalized defenseless people doing nothing more than crossing a bridge in order to march to Montgomery, the state capitol, to demand their rights. I’m sure glad that couldn’t happen today.

Except that two weeks ago Keenan Anderson, a 31 year old Black teacher and father was repeatedly tasered by Los Angeles police. They brutalized him, even as he begged for help. Indeed, he was brutalized to death. By police.

To be fair, Anderson had committed the grievous crime of seeking help following a traffic accident while Black. Think: George Floyd treatment; and Breonna Taylor; Ahmad Aubrey; Trayvon Martin; Duante Wright; Philando Castile; Freddie Gray; Eric Garner; Laquan McDonald; and, and, and .  .  . It’s still a death defying act for a Black person to encounter police or a self-appointed White police helper, even if all s/he is doing is seeking help or walking away or walking home with a can of Coke and a package of Skittles. Brutal.

The Rabid Rabies Caucus of the Republican Party, the party of voter suppression and disenfranchisement, is waging a ferocious war on “others” to reestablish White Citizens Councils, jelly bean jars at voting places, Whites-only drinking fountains and minority rule in cities, states and in Congress. They are brutalizing our nation with their White supremacy. So are the Albuquerque thugs who shot up the homes and offices of Democrats.

We are told that there are some moderate Republicans who don’t support the mouth foamers, but they’ve been genetically modified so that they can neither stand tall nor speak. As useless, the primary job of the Republican Speaker of the House has degenerated into being a doormat for the foamers, as they rush us – brutalize us – headlong into Jim Crow v-2.0.

What do you suppose Dr. King would say about these people? Re-read his speech – better yet, listen to it and hear his voice. Then you’ll know what he would say. Do it, because those people are brutal.

Click to watch this Guardian report.

Questions:

    • 1. Do you have a dream today?
    • 2. What will you do to bring it into existence?
      • Hint: Hope is neither a strategy nor an action.
    • 3. Is today’s reality the best we can do?
  • __________________________
  • Our governance and electoral corruption and dysfunction and our ongoing mass murders are all of a piece, all the same problem with the same solution:
  • Fire the bastards!

The days are dwindling for us to take action. Get up! Do something to make things better.


Did someone forward this post to you? Welcome! Please subscribe – use the simple form above on the right. And pass this along to three others, encouraging them to subscribe, too. (IT’S A FREEBIE!) It’s going to take a lot of us to get the job done.

And add your comments below to help us all to be better informed.

Thanks!

The Fine Print:

  1. Writings quoted or linked from my posts reflect a point I want to make, at least in part. That does not mean that I endorse or agree with everything in such writings, so don’t bug me about it.
  2. There are lots of smart, well-informed people. Sometimes we agree; sometimes we don’t. Search for others’ views and decide for yourself.
  3. Errors in fact, grammar, spelling and punctuation are all embarrassingly mine. Glad to have your corrections.
  4. Responsibility for the content of these posts is unequivocally, totally, unavoidably mine.
  5. Book links to Amazon are provided for reference only. Please purchase your books through your local mom & pop bookstore. Keep them and your town or neighborhood vibrant.

JA


Copyright 2024 by Jack Altschuler
Reproduction and sharing are encouraged, providing proper attribution is given.

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