DNC Messaging Sucks

I have periodically accused Democrats of having terrible messaging. Turns out, I’ve been too kind.


In a recent rah-rah fundraiser email from “Team Joe,” written in Biden’s voice, he listed some of his accomplishments. Joe, I know you’re a Democrat because – and let me say this gently and respectfully – your messaging, generally speaking, sucks. This fundraiser piece made me want to pull out what’s left of my hair (see the pic to the right).

The first rah-rah heading in the email was “A massive vaccination effort.” Seriously now, who cares about the administration’s vaccination efforts?

Joe, what we voters care about is that we were protected from this terrible disease, that more of us didn’t die and that the Biden Administration made that happen for us.

They did that in spite of the far right homicidal messages that Americans should refuse vaccines and in spite of Trump insanely telling us to mainline Lysol and take the useless anti-malaria drug Ivermectin. But it’s hard to get across the Biden victory message when Team Joe highlights the administration’s effort as though effort is what’s important.

Note, too, that it’s necessary to read to the end of the second paragraph of that section to learn of any benefits that were delivered to We the Voters. You hid the goodies, Joe!

The next section was “Getting folks back to work,” under which they waved the success flag for the creation of over 7.4 million new jobs. Great!

Below that was this graph:

There are only three problems with this graph. First, they pulled the rug out from under its power by soft-pedaling “in history” in the title.

Second, it says 6.4 million jobs were created, not the 7.4 million named in the text above the graph. Joe, the damned thing argues with your own words!

Third, that skinny little vertical white line on the right doesn’t sufficiently wave the success flag because it’s too hard to find. Plus, it looks like it’s just a right angle extension of the baseline of the chart. Joe, where’s the big, thick, Democrat blue WOW! line?

Here’s the thing, Joe: The creation of millions of new jobs is, in reality, what you and most of us  – even your detractors – call a BFD. But Joe, this fundraiser graph managed to make it look like it’s only an insignificant little d.

This piece sucks just as so many DNC communication efforts suck. For example, Democrats are messing up with school issues. Read If You Think Republicans Are Overplaying Schools, You Aren’t Paying Attention, originally entitled, Republicans Are Winning the School Wars.

And they are. See Gov. Glenn Younkin (not Terry McAuliffe) and his phony school hysteria that won him the Virginia governorship and which continues to rally support for him.

It isn’t that the Democrats are bad for education or that their ideas are poor. It’s that Dems consistently shoot themselves in the foot with terrible messaging. When they do that they hand Republicans (who want to stifle education) easy targets to shoot at. It’s like the people who chant and lobby to defund the police. Why don’t they just take out ads saying that everyone should vote for Republicans?

It seems to me that there are two ways to promote political candidacy. One is to attack the opponent (e.g. “My opponent is lying to you about Critical Race Theory.”). The other is to wave the “I’m just so good for you!” flag.

To illustrate this, watch any commercial for a Disney movie or for their theme parks. They are non-stop listings of benefits. Not characteristics. Not how they do it. Not how hard working they are. Benefits for their customers and visitors. And they always end their theme park commercials with some famous person saying they’re going to Disney World!

Mr. & Ms. voters: Where did you say your family is going on vacation? I thought so.

See, Joe? This stuff works.


Ending the CDC emergency public health order that restricts immigration at U.S. land borders because of the Covid pandemic is probably a good idea. But politically it’s suicide.

Instead, Joe, try this “Demand Better!” address to the nation:

“President George W. Bush offered comprehensive immigration reform of our dysfunctional system as a core piece of his campaign for the presidency. Once president, he tried to get something moving, but Congress, in its infinite ability to avoid dealing with challenges, stonewalled his effort. The same thing happened during the Obama administration.

“The net of this is that the challenge of modernizing our immigration system is just another can being kicked down the road by Congress, leaving hopeful new citizen applicants to be used and abused solely for partisan political gain – again.

“Well, that abuse of these people and the self-sabotage of our nation ends now.

“I’m formally challenging Congress to step up to the plate and tackle this vexing issue. I’m doing that specifically because it is Congress’s job to do that.

To jump start the process I will be inviting a bi-partisan select committee of senators, congresswomen & -men to the White House to start this process. And all the resources of the Executive Branch of government will be supporting them.

“Look, folks, We the American People should and must demand that Congress do its job. To make sure that happens I will be reporting to you regularly on the progress of the Immigration Reform Select Committee so that you can hold them accountable. If you’re happy with what you see, call your senators and representative and let them know. And if you aren’t happy with what you see, call your senators and representative and let ’em have it!

“Demand Better!

You see, Joe? It isn’t that hard.

There’s no need for you to put your face in the center of the political shooting range bulls eye. Congress belongs there. Handling this issue in the Demand Better! way means you won’t take heat for their failures. Besides, there’s an outside chance that this way something might actually get better. They might even agree with your CDC to lift the emergency public health order that’s no longer needed.

One last thing: Afghanistan.

Instead of just taking an ongoing beating from Republicans for the debacle at the end, where’s the messaging saying how grateful We the People are that you had the courage to at last do what we all knew needed to be done to end the 20-year disaster?

Where’s the message that the end was always going to look like that? The generals told you and everyone else that’s what would happen. Congress chickened out of doing the right thing for 20 years. You’re the one who had the guts to do what everyone knew needed to be done.

I’m still looking for those victory flags, Joe.

Look, man, this isn’t that hard. Just put on your aviator sunglasses and lay some rubber on the concrete approach to the Capitol Building with your classic Corvette. They’ll get the message. No joke.


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