Jesus

Joe Biden Has To Be Better Than Super Bowl Commercials


Post 1,042


However odd it might be, we love our Super Bowl commercials as a form of entertainment. Millions tune in just for them, not so much for the football game. And with the cost for just 30 seconds of ad time at $7 million, the ad agencies and the companies they create ads for better make you want to buy their product.

So, here’s a test: Name all the brands or products you remember seeing in the 59 commercials you watched on February 11. I’m guessing you won’t remember many of them, so let’s try this another way.

There were roughly 101 celebrities in the ads. How many can you name and what is their connection to the product they hawked? (Answer: none)

Far more to the point, having seen the Super Bowl commercials and had your arm twisted by celebrities, are you likely to buy any of the advertised products? Betcha you’re not. And there is a point to this that goes well past your product buying habits and Super Bowl commercials.

While we might have been entertained by some of these ads (whether or not we could figure out what they were for), our behavior will be largely unchanged. The reason for that is the same as for poor political messages.

For a message to cause us to take action, it has to move us. We have to feel something that lights our fire or brings tears to our eyes. It doesn’t matter if there are celebrity endorsements unless the message speaks to us deeply.

So, here’s the deal for Joe Biden. He has to stop doing whatever it is he’s doing now and speak to us from his gut to ours. He has to make us feel why we should care.

We know that the other guy is entirely bad for our country and bad for us personally. We get it and it’s okay for Joe to tell us about that. But nobody wants to vote for Joe Biden only because he isn’t as bad as the other guy.

Joe, ya gotta make us want you bad. You have to reach into us and touch our hearts and our guts. Then your gaffs and your verbal and physical stumbles won’t matter to us and we’ll vote for you.

When the message digs into our innards we remember it and we just might be moved to give the product – Joe Biden – another try, as did the best Super Bowl ad ever, the 1984 Macintosh ad.

You clicked through to watch that Macintosh ad, didn’t you? If you hadn’t seen it already you were curious and if you saw it back then, you remember it because it did more than entertain you. it moved you. It shook your world and made you think differently about what is possible. Maybe it changed you. You were hungry to see whatever that Macintosh thing was going to be and how it was going to leave behind the boring stuff the big boys had and how it would make your world not just better, but really cool, too. That feels really good and motivates us to take action.

Click me – and then see point #5 below

Simon Sinek has a wonderful TED talk and a book called Start With Why. He points out that Dr. Martin Luther King Jr. didn’t tell us that he had a plan. King told us, “I have a dream today” and we were grabbed down deep by that dream. We were captivated and motivated and had tears of passion in our eyes. His message was moving and memorable through the great magic of hope and that’s just what we need right now in order to restore our democracy, revive America and heal our deep, self-inflicted wounds.

Biden has a plan to do that, and nobody wants to hear about it.

In other words, Joe, you have to be what the Superbowl LVIII commercials were not: moving and memorable. Tell us about your dream for us, Joe.

What if the people running Biden’s campaign were that good? What if his messages truly spoke to us and were more powerful than the largely ineffective Super Bowl LVIII commercials? What if Joe Biden told us about his dream?

Super Bowl Ad Clunker

Boyhood pal Frank Levy reacted in a FaceBook post to the Jesus “He gets us” Superbowl ad:

“I always thought the point of Christianity and Christians was that they are supposed to get Jesus, not the other way around.

He’s right.

Who’s Counting?

$5M + $83.5M + $453.5M .  .  .

and the interest meters keep on running.  Plus. the threat of prison time is looming.

Accountability: It’s a good thing.

Have I ever mentioned that I love it when a bully gets punched in the nose?

Finally

There was a campus shooting resulting in murders last week. I know someone living nearby the scene. That it was nearby makes our ongoing mass murders more than horrible. It makes them very personal.

I wasn’t having an empathy outage during the Kansas City and Atlanta and Fayetteville and Claxton and Baltimore and Bronx and Jackson and Huntington Park and Chicago and Birmingham and Carson and Montgomery and Burnsville and Middleton and Indianapolis mass shootings (those are just since Super Bowl Sunday). It’s just that this campus shooting, being close to home (as in: heart) brings it into stark reality for me. It’s funny how sometimes we don’t fully “get it” until it’s personal.

Well, I don’t need that up close and personal wake up call to feel the pain and awfulness of these murders. Nevertheless, these shootings do carry more voltage for most of us when they are personal. And every one of them is personal to real live people, like you, me, our families, our friends and our neighbors, whether across the street or across the country. Now two more are dead and more families wail and grieve.

See my post about this here.


  • Today is a good day to be the light
  • _____________________________
  • Our governance and electoral corruption and dysfunction and our ongoing mass murders are all of a piece, all the same problem with the same solution:
  • Fire the bastards!
  • The days are dwindling for us to take action. Get up! Do something to make things better.

  • Did someone forward this post to you? Welcome! Please subscribe – use the simple form above on the right. And pass this along to three others, encouraging them to subscribe, too. (IT’S A FREEBIE!) It’s going to take ALL OF US to get the job done.

    And add your comments below to help us all to be better informed.

    Thanks!

    The Fine Print:

    1. Writings quoted or linked from my posts reflect a point I want to make, at least in part. That does not mean that I endorse or agree with everything in such writings.
    2. There are lots of smart, well-informed people. Sometimes we agree; sometimes we don’t. Search for others’ views and decide for yourself.
    3. Errors in fact, grammar, spelling and punctuation are all embarrassingly mine. Glad to have your corrections.
    4. Responsibility for the content of these posts is unequivocally, totally, unavoidably mine.
    5. Book links to Amazon are provided for reference only. Please purchase your books through your local mom & pop bookstore. Keep them and your town or neighborhood vibrant.

    Click me

    JA


Copyright 2024 by Jack Altschuler
Reproduction and sharing are encouraged, providing proper attribution is given.

Hatred, Christian Nationalists & The Supreme Court


An Open Letter to Christian Haters

Did you go to Sunday School when you were a kid? Or at least attend a church service now and then? Here’s what you did with that.

They told you the stories and the lessons from long ago, like to be kind to strangers. They said to be generous to others, especially those less fortunate than you. You remember that stuff, right?

Do you remember the day they told you what Jesus said about hatred? I’m pretty sure they said that Jesus instructed, “Don’t hate,” although they wrapped a lot more words around the message. You sat in your chair and you heard the words.

Then you walked out of the building and said to yourself, “No way, man. I’m gonna do whatever I want, whatever makes me feel good and powerful and in control.” Whatever message or teaching or directive Jesus had for you was cast aside, forgotten, crushed under your heel. In that moment you rejected Jesus completely.

And you’ve been living without Jesus ever since.

Oh, you put up a Christmas tree and you do the other performative stuff and claim you’re a Christian, but you don’t follow the rules. You live under only your own rules and who cares about what those ancient guys said? You like to hate others. It makes you feel good.

This nation has been hating non-Whites for over 400 years. Asians are squarely in the center of the bulls eye again and antisemitism is up 34 percent (seven incidents per day), according to the most recent data a year ago. The count of those acts of hatred is almost certainly higher now. So, with all that hatred infecting people, tell me again how this is a Christian nation.

Bible thumpers, holier than thou types, those wearing beatific masks, please don’t even imagine you’re fooling anyone. There is a universe of issues on which you try to paint your non-Semitic image of Jesus, but it’s just your ongoing dishonesty.

When you invade a prayer meeting at a Black church and shoot the people there, when you blast away the congregants in a synagogue, when you make death threats and distribute hate literature, when you make laws that crush your out-group, you’re refusing, denying and even giving the finger to Jesus.

That’s your truth that you hide from. But know this: we see you for what you are. So, don’t tell us you want this to be a Christian Nationalist country, because you wouldn’t be allowed to live there.

The Constitution

Now that I’ve inflamed a lot of people, let’s take this one step further.

The Articles in The Constitution primarily describe how our government is intended to work. The Amendments primarily define the rights we have as citizens. Here’s a link so that you can review all The Amendments to understand your rights. And everyone else’s, too.

What neither the Articles nor the Amendments offers is an opportunity to check a box next to the parts you like and ignore the rest.

So, if you are an ardent believer that the Second Amendment gives you the unlimited right to own and carry whatever guns or other armament you like, you would surely check the box next to that Amendment. But in calling yourself patriotic, a true American, you also have to check the box next to the First Amendment, which gives everyone, even the people you hate, the right of freedom of religion. That precludes the possibility of this becoming a Christian Nationalist nation. This country was never meant to be that. Get over it.

The First Amendment also gives us the right of freedom of speech. That means that the people you hate can say what they like, just as you can. And they can publish what they want, even if it goes against your rigid principles. There are limits to what anyone can say, but the limits have nothing to do with whether you like what they’re saying.

The First Amendment also gives us freedom of the press, the right of peaceful assembly and the right to petition the government for redress of grievances. These are for everyone, not just for you. Nobody gets to pick and choose those rights or deny them to anyone else.

We have senators and representatives who rail every day against the Bill of Rights, the first ten Amendments. They want to leave some of those imaginary boxes unchecked because it’s inconvenient or annoying that others whom they hate have the same rights as they have. The same goes for millions of ordinary citizens.

Show me the patriotism in that. Show me how demanding that this be a Christian Nationalist country comports with our founding document.

Right. You can’t.

So, Just For You .  .  .
.

Here’s a link to become a card carrying member of the American Civil Liberties Union. Click it and join to protect and defend our Constitution. You’re patriotic and want to protect and defend the Constitution, right?

Question Of The Week

Since we’re talking about hatred, the Supreme Court consistently decides cases in ways that negatively impact Americans. They call themselves conservatives, but I’m wondering what they’re conserving. Think:

Citizens United – gave corporations and rich people the right to distort our elections in their favor and against yours

Dodd v. Jackson Women’s Health – killed abortion rights. And don’t even think of imputing your supposed Christian judgments on that – see the last paragraph below.

Various gun safety laws like Heller and MacDonald – effectively made it easier for haters to kill others

A swamp of voter suppression laws (e.g. closing polling places, eliminating ballot drop boxes, gerrymandering, removing voters’ registrations) and they all seem to be decided in favor of the haters

So, our Question Of The Week is,

Why do the so-called conservatives on the Supreme Court hate Americans?

Supreme Court Fallout

If you’re a woman, they stole your reproductive rights. If you’re a man, they stole those rights from your wife, your sister, your daughter, all the females in your neighborhood, extending from sea to shining sea plus you know where else. Almost as bad, that theft of rights is being imputed into other organizations, driven by far right pressure.

Take Walgreen’s, for instance. They just announced that they will no longer sell Mifepristone, the abortion pill. Not just in states where they’ve been outlawed, but in states where it is still quite legal to sell them. They have allowed themselves to be intimidated by far right big money pressure and they’re caving in.

I’m wondering if enough pressure can be applied the other way by we consumers, who have choices. We can explain to Walgreen’s that those choices include CVS, Rite-Aid and the rest.

Here’s a plea from an activist friend:

We hope you will take five minutes today to contact Walgreen’s headquarters at (800) 925-4733 (press 5 at the prompt) to make clear that those who want to strip away women’s fundamental rights are in the minority.

Women make 85% of all consumer purchases in the US (Forbes), and drive 70-80% of spending among consumers (Entrepreneur, Mar 19, 2021). We demand that our medical decisions be respected. We will not spend our dollars at institutions that do not protect us.

I’ll add that right-to-choose voters poll over the falsely named pro-life voters (the guys who hate abortion but love the death penalty) by 24 percentage points. Seems like we Americans like our rights.

Go call Walgreen’s.


Today is a good day to be the light.

______________________________

  • Our governance and electoral corruption and dysfunction and our ongoing mass murders are all of a piece, all the same problem with the same solution:
  • Fire the bastards!
  • The days are dwindling for us to take action. Get up! Do something to make things better.


    Did someone forward this post to you? Welcome! Please subscribe – use the simple form above on the right. And pass this along to three others, encouraging them to subscribe, too. (IT’S A FREEBIE!) It’s going to take a lot of us to get the job done.

    And add your comments below to help us all to be better informed.

    Thanks!

    The Fine Print:

    1. Writings quoted or linked from my posts reflect a point I want to make, at least in part. That does not mean that I endorse or agree with everything in such writings, so don’t bug me about it.
    2. There are lots of smart, well-informed people. Sometimes we agree; sometimes we don’t. Search for others’ views and decide for yourself.
    3. Errors in fact, grammar, spelling and punctuation are all embarrassingly mine. Glad to have your corrections.
    4. Responsibility for the content of these posts is unequivocally, totally, unavoidably mine.
    5. Book links to Amazon are provided for reference only. Please purchase your books through your local mom & pop bookstore. Keep them and your town or neighborhood vibrant.

    JA


Copyright 2024 by Jack Altschuler
Reproduction and sharing are encouraged, providing proper attribution is given.

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