It Isn’t About Your Message
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The 2012 general election generated a lot of forward looking comments from pundits and political operatives, like:
The Republicans will have to change their messaging if they are going to appeal to Latinos.
“Severely conservative” Mitt Romney will have to pivot to the center in order to attract independents.
Republican candidates have to stop saying things like, “A woman’s body has a way of shutting that down [in cases of rape],” and “[Pregnancy from rape] is God’s plan.”
This year those statements are being modified only slightly by saying that Trump will have to change his messaging if he is going to appeal to Latinos and African-Americans. Like Romney, he’ll have to pivot to the center in order to attract independents. He’ll have to stop demeaning women and he’ll have to refuse to align with hate groups if he is going to attract anyone but the hair-on-fire pissy people (my description, not a quote).
The important point, though, is that all that “how to win elections” word torturing is completely misguided, wrong-headed and even dishonest. It seems to say that all that matters is the manipulation of the message and of voters.
To which I say, “Nuh-uh.” What is important is not the crafted messaging of an appeal to African-Americans or a pivot to the center or avoiding saying stupid stuff. What is important is what candidates would actually do. And however you dress up Trump’s piggy statements, it’s clear that even with lipstick, he will continue to be a pig and he will do what pigs do.
Charles Blow recently wrote, “Trump is an unfiltered primal scream of the fragility and fear consuming white male America.” Surely, there’s much we can learn from that. More critically, though, Trump’s frivolous comments about the use of nuclear weapons abandons common sense and even survival. In a real crisis, what would he do?
This election is about many things including what’s already been mentioned, as well as voter disenfranchisement, big money poisoning of our politics and the millions of good paying jobs that Congress continues to say “It’s all about” but consistently refuses to take action to improve. It is about these substantive issues and is not about focused-grouped, misleading messages.
TO OUR POLITICAL CANDIDATES (not just Trump) – News flash: It isn’t about your message.You need to understand that Latinos don’t care what you say about immigration reform; they care about what you would do about it. Americans don’t care how you flap your lips about Medicare, Social Security, jobs, climate warming and terrorism; they care about what you would do.
If you’re all about the hot air of your finely honed, misleading messaging, then all you are is a manipulator and we will sniff you out. You may have had your way with us for a while, but if you’ve been dishonest with us, we will swat you like we would an annoying housefly and flick you away.
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Ed. note: There is much in America that needs fixing and we are on a path to continually fail to make things better. It is my goal to make a difference – perhaps to be a catalyst for things to get better. That is the reason for these posts. To accomplish the goal requires reaching many thousands of people and a robust dialogue.
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Copyright 2025 by Jack Altschuler
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BTW: Everything said here also goes for disaffected Republicans who are thinking of abstaining or voting for Gary Johnson, the Libertarian Party candidate. Each of those voting options is a vote for Trump. Good Republican friends don’t let their friends do that.
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know – they’re feeling let down, too, and need your help to rekindle their flame of hope instead of giving up. That’s what you can do, because giving up is not an option.
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nzales (the same legal counsel who had declared that waterboarding was not torture and was, therefore, legal) and President Bush’s chief of staff, Andrew H. Card Jr. were on their way to Ashcroft’s intensive care bedside to strong arm him into signing the re-authorization that he had refused to sign prior to becoming ill. Ashcroft’s deputy Attorney General was James Comey, who was acting Attorney General due to Ashcroft’s incapacitation. When Comey learned what was about to happen he rushed to the hospital and prevented the strong arming, while at the same time refusing to sign the re-authorization.
That is the same James Comey who issued a blistering assessment of the use of private email servers by then-Secretary of State Hillary Clinton and at the same time said that his FBI team found no evidence of criminal intent and recommended that no legal action be taken against Clinton.
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Go to your community parade tomorrow and, as the fire trucks, clowns and floats, Boy Scout and Girl Scout troops and the politicians vying for your vote pass by, recognize that we’re all feeling our way forward, just as they did in Philadelphia all those years ago. As Benjamin Franklin said to the signers, “We must all hang together, or assuredly we shall all hang separately.”